Our Services

Inbound Marketing

Website Visibility is a critical part of any online marketing plan. Most people rarely look deeper than the first two or three pages on Google - so you need to ensure you’re in the top. If you don’t, your competition will. We always design and build with natural SEO in mind.

Content Strategy

A well-considered and balanced content strategy is key to increasing natural SEO, as well as demonstrating your expertise and experience. Our strategy involves keyword research alongside user insight and goes hand in hand with design and copywriting. Our goal is to create a meaningful and engaging content so that your visitors come back to your site time and again.


Search Engine Optimization (SEO)

We build amazing websites, but websites are only as effective if people are reading them. Everything we do is designed in order to make the most of SEO to ensure that your site shows up where it matters the most. Your website will be fast, highly visible, and continually generating a return on your investment.

Pay per Click (SEM)

Improving organic search engine rankings is the first step in moving up the list, however many users also click on paid search listings. We can work with you to balance the two to produced the best results for your law firm. With ICONA, you will be working with a Google Premiere Partner and an accredited Bing Ads professional to ensure that you get the very most of your ad spend.

Analytics & Traffic Reporting

One of the most valuable things about online marketing is that you can access real-time analytics to find out what’s working and what’s not. We dig deep into the data to evaluate the results and adjust your plan to improve them. We understand that it's about ROI, that’s why we continually polish our work until it’s perfect.


SEO Audits

Let’s face it, you’re busy, you don’t have time to keep up with Google’s ever-changing algorithm to figure out why you dropped from #1 to the bottom of the page. But you’ve come to the right place because we’re pros at it. ICONA will conduct an in-depth competitive review and keyword research audit in order to build a cohesive project plan.

Banner Advertising

Effective banner ads will increase brand awareness and drive traffic to your website. What’s important here is that your banners convert. We manage and optimize complete banner ad campaigns from creation, scheduling, publishing, and building landing pages that turn leads into customers.

services inbound marketing
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