Artificial Intelligence
Twenty-Five Years of "Search Is Dead"
Florida, Panda, mobile-first, AI Overviews. A 25-year look at every search upheaval, what each changed for Canadian law firms, and what never changed.
We’re ICONA — your partner in law firm marketing.
For over 25 years, we’ve helped Canadian lawyers and boutique firms build visibility, credibility, and client trust online. As one of the country’s longest-standing web agencies, we design compliant, high-performing websites that don’t just look good — they convert. Experienced, approachable, and focused on results, we work alongside you to strengthen your practice in the AI age.
Digital Marketing For Law Firms
Website Experiences that Convert.
See some of the projects we're most proud of.
Better business is built on relationships.
Our focus on every project is you. For us the project is not the finish line, your continued satisfaction is. So we’ll roll up our sleeves, jump in, and get you to where you want to be.
Better business is also built on talent, experience, & hard work.
We’re integrative and iterative, picking just the right mix of talent from our group of senior marketing pros to connect with your firm. Our team know exactly what it takes to create a great site, and won’t rest until they’ve built it.
The best way to have a friend is to be a friend.
With over 25 years of experience, we’ve learned that the process matters as much as the final product. That’s why we treat our clients the way we treat our friends — with honesty, patience, and accountability. The work must be excellent, but the relationship behind it is what makes it last.
Meet The Team
Our core philosophy is to design lasting value for our clients. Meet our team of senior level professionals who embody that ethos every single day.
Contact Us
Have a project? We'd love to hear from you.
We're nice people who do good work. Fill out our new business request to get started on how we can help your law firm. We have solutions for almost any budget.
From the Blog
Insights
Artificial Intelligence
How to Check Whether AI Actually Mentions Your Firm
Search Console, GA4, Bing, server logs, prompt testing: a six-layer method to measure whether AI assistants mention your firm, and what the data can't say.
Artificial Intelligence
Is Your Firm Accidentally Invisible to AI?
Many law firms unknowingly block the crawlers behind ChatGPT, Perplexity and Google AI. How to audit robots.txt, Cloudflare, hosting and JavaScript.