Calgary Web Design company & SEO services

THE Downtown Sports Clinics are an experienced and dedicated team, focused on optimal health and function for their clients. ICONA designed and developed a website that reflected this high level of dedication and attention to detail they bring to their work. The specialists at the clinics are the cornerstone of the business, so we coordinated a professional photoshoot to showcase the team. The website focuses on making THE Downtown Sports Clinics' offering clear and easily accessible. As visitors are looking for treatment for injuries to return to their active lifestyles, the look & feel of the site is focused on the outcome and not the injury. Since launch, the site has enjoyed a notable 450% in increased conversions.

LivingWorks is a longtime ICONA client and the global leader in suicide intervention training. Our most recent project with them was a complete redesign of their North American and Australian website: branding, architecture, and content. We also developed a mobile application (training tool) available in the App Store and Google Play. With such a critical mission as suicide intervention, the clarity of the website’s messaging and the importance of overall ease of use for its 5000 strong membership was pretty important – for us and for them. We audited their business model from the bottom up, developed the hierarchy of content and built in a CMS so that LivingWorks is able to easily update and manage its membership accounts, training courses, and website content. The site serves multiple distinct audiences with a public side that communicates key resources, private access for staff, and a member-only side for trainers and facilitators. The trainer side is a hidden gem in our redesign with a dynamic dashboard for each member to find key info, news, and account specific details quickly and easily. It is our pleasure to work with LivingWorks and to help them to be better equipped for their mission of suicide intervention. This is one of those projects where we all look at each other and say, “Our work might make a difference to someone, somewhere.”

ICONA has been a solid partner with the Canadian Cattlemen's Association for over ten years. In that time we've been trusted with numerous projects including their website design and email newsletter program, and have managed their day-to-day release of information across a number of subsidiary groups. The CCA is the voice for over 68,000 cattle farms across Canada and needs to speak to different audiences within the broad group, including lobbying the government on key issues. ICONA worked with the CCA to conduct research into the different personas that used that site and then developed information architecture and wireframes that organized the content in ways easily useable to the various types of visitors. Once the updated site was refined strategically we created a custom, responsive design for it.

TELUS came to ICONA for help in staffing their global call centre services in the Philippines, a new division for the telecom at the time. The website we designed needed to appeal to residents of the country that could work as service providers in consumer electronics, financial services, and utilities – a typically very competitive market. To ensure the site found the right people we put together a robust SEO services strategy to guide the process. ICONA first researched the competition then analyzed keyword terms to target areas that were not already saturated. We created content that positioned the website specifically to these audiences and then ensured that the SEO strategy was working by testing and adjusting the tactics used. Knowledge gleaned through the exercise was also prioritized on the TELUS International parent site to better help their global positioning. By maximizing the indexing of search engines and optimizing keywords (SEO services Calgary, North America, Asia), ICONA was able to help TELUS achieve an 64% increase in website traffic, correlating to the hiring of 1,001 key personnel (2007).