Meet your new best

Calgary SEO website services

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ICONA offers responsive web design, mobile development, SEO services, content marketing and law firm marketing, in Calgary. We are a collective of accomplished marketing professionals that believe in a more personal level of service. Our core philosophy is one of cooperation and collaboration. Your business is managed by the same contact from start to end, and when you work with us you get exactly what's needed to create your marketing solution, with no extra stuff to pay for. We'll find the right mix for you. Better, stronger relationships deliver better, stronger results.

ICONA is now offering law firm website services.
More info here!

Dave Taillefer, B.Sc. Dave Taillefer LinkedIn

Founder & Business Director

Dave Taillefer is Business Director and is an SEO services and SEM Analyst with ICONA Calgary

As ICONA’s business director, Dave is responsible for leading ICONA’s growth & development strategy. Having developed and sold 2 web firms, Dave founded ICONA in 2006 and has grown it into a successful digital marketing agency.

Dave holds a bachelor degree in science from Concordia University. He draws his ideas from a broad background, bringing a unique fusion of science and creativity to ICONA's projects.

Raphaelle Labman, B.A. Raphaelle Labman LinkedIn

Production Director

Raphaelle Labman manages website design and content management system CMS development as Project Coordinator with ICONA Calgary

Since joining ICONA in 2007, Raphaelle has been responsible for overseeing ICONA’s projects, and has worked to develop the company culture of approachable collaboration and team work.

As production director, she engages directly with clients for communications and project management. Raphaelle received a bachelor degree in liberal arts from the University of Victoria.

The best way to have
a friend is to be a friend.

We've learned a few things along the way. As important as the final work is (and it's really important), the process of getting it to you is just as vital. So we treat our clients like we treat our friends. We've got your back. Expect honesty, patience, and accountability. And maybe the odd lunch, now and then.

Meet Our Team

Chasook Chun is the Interactive Designer, Web Designer and Art Director of ICONA Calgary

Chasook Chun

Consultant – Art Director

Chasook brings 12 years of agency experience combining the disciplines of print and interactive design, and applies best practices from each to create fresh web experiences that engage audiences.

Client Experience:
  • Kodak
  • Cisco Systems
  • Microsoft
  • Motorola
  • Samsung
  • Kraft
  • and GM.
Christopher Staley is Senior programmer & content management systems CMS developer at ICONA Calgary

Christopher Staley

Solutions Lead

Christopher is an Internet technology professional with over 15 years experience in web technologies, business needs, and project life-cycles. With a strong focus on web standards and open source technologies, Chris has had the opportunity to work for a large array of local, national, and international clients.

Client Experience:
  • Bayer CropScience
  • Hockey Calgary
  • Virgin Mobile
  • HBO
  • General Motors
  • Old Dutch
  • Wendy's
  • Clorox
  • and Chevrolet
Quinn Merio is a Programmer and Technical Lead for User Experience UX and Information Architecture IA at ICONA Calgary

Quinn Merio

Experience Architect

Quinn has been immersed in digital interactive design and development for over 17 years, and balances technical acumen with a strong vision for user experience and information architecture.

Client Experience:
  • Kellogg’s
  • Coca Cola
  • Accenture
  • Husky Energy
  • and Big Rock Brewing
Keli Pollock brand development, advertising, creative design with ICONA Calgary

Keli Pollock

Advertising & Creative

Keli's career spans more than 20 years in Calgary's ad industry, including stops at Highwood, Ogilvy and TAXI. Her work has been recognized by Marketing Magazine, the London International Awards, Communication Arts, Graphis, Applied Arts, the Anvil Awards and she was part of the team that won Calgary’s first and only One Show Gold Pencil.

Client Experience:
  • WestJet
  • Calgary Stampede
  • Blockbuster
  • and SHAW
Jennifer Mērio is the Brand Identity, Logo and Strategic Marketing expert with ICONA Calgary

Jennifer Merio

Brand Consultant

With over 15 years of experience, Jennifer's work has evolved from designing print collateral to planning and creating digital executions, and has built award-winning campaigns for several B2C clients.

Client Experience:
  • Big Rock Brewery
  • Brookfield Home
  • University of Alberta
  • PCL Construction
  • and Calgary Chamber
AJ Valadka is the Photographer and Creative Design Photography Expert with ICONA Calgary

AJ Valadka


Schooling in Vancouver and under studying in Toronto, Aleksas has established himself in Calgary’s photographic community, developing relationships with national magazines and business clientele.

Client Experience:
  • U of C
  • SAIT
  • Meyers Norris Penny
  • Baker Hughes Canada
  • and Alberta Venture
Bryce is a Website Designer and works in print media production with ICONA Calgary

Bryce Easton

Website Design & Print

Bryce brings over 10 years of UX an UI experience having worked with Global brands from North America, Asia, Australasia and Oceania. His pixel perfect user centric approach to the web has led to industry recognition and accolades for his work.

Client Experience:
  • American Express
  • Toyota
  • Thomson Reuters
  • Deloitte
  • Foxtel
  • and Wendy's
Daniel Guttenberg Calgary Search Engine Optimization SEO and Content Marketing Strategist with ICONA Calgary

Daniel Guttenberg

Content Marketing & SEO

A web-focused Content Marketer for the better part of a decade, Daniel enjoys both the art and the science of SEO writing. Through proper keywording and pithy turns of phrase, he turns blogs and web copy into attention-grabbing and client-converting treasure troves.

Client Experience:
  • Microsoft
  • Seattle Ebikes
  • and


We've been at this for over a decade, but here is a roster of a few of our most recent clients.

Web Design Development for AB Government Calgary Green Building Symposium
Responsive Web Design Brand identity Canadian Cattlemen's Association
Website Design Green Party of Canada Calgary candidate Heather Macintosh
Web Development Content Management System CMS SAIT Polytechnic Calgary
Search Engine Optimization SEO Services Telus International Vancouver
Web Design SEO Services University of Calgary Faculty of Medicine Calgary
Web Development Web Hosting Alberta Health Services
Content Management System CMS Web Hosting Bentall Kennedy Calgary
Web Design & Development Web Hosting Burnet, Duckworth and Palmer


ICONA has helped clients with the planning of strategy and creative for over a decade. In that time we've delivered on projects across a comprehensive spectrum of marketing and communications.

Strategy Analysis

  • Historical analysis
  • User (UX) analysis
  • ROI and conversion analytics
  • Responsive mobile first planning
  • Online marketing strategy
  • Social roadmap

Creative Web Design

  • Website design
  • Mobile first responsive web design
  • Conversion rate optimization design
  • Multi-variant A/B design
  • Landing page design
  • Copy/content design

Media Delivery

  • Search engine optimization (SEO)
  • Google Adwords & Bing® Ads
  • Internet marketing research
  • Newsletter syndication
  • Content marketing & blogging

Tech Development

  • Website development
  • Application development
  • DNS, Hosting, CDN management
  • Content management systems
  • Database architecture
  • E-commerce and web services

Case Studies

  • Physiotherapy Clinic Website Design - TDSC case study

THE Downtown Sports Clinics

THE Downtown Sports Clinics are an experienced and dedicated team, focused on optimal health and function for their clients. ICONA designed and developed a website that reflected this high level of dedication and attention to detail they bring to their work. The specialists at the clinics are the cornerstone of the business, so we coordinated a professional photoshoot to showcase the team. The website focuses on making THE Downtown Sports Clinics' offering clear and easily accessible. As visitors are looking for treatment for injuries to return to their active lifestyles, the look & feel of the site is focused on the outcome and not the injury. Since launch, the site has enjoyed a notable 450% in increased conversions.

  • Mobile app development iTunes & Google Play LivingWorks Education case study

LivingWorks Education

LivingWorks is a longtime ICONA client and the global leader in suicide intervention training. Our most recent project with them was a complete redesign of their North American and Australian website: branding, architecture, and content. We also developed a mobile application (training tool) available in the App Store and Google Play. With such a critical mission as suicide intervention, the clarity of the website’s messaging and the importance of overall ease of use for its 5000 strong membership was pretty important – for us and for them. We audited their business model from the bottom up, developed the hierarchy of content and built in a CMS so that LivingWorks is able to easily update and manage its membership accounts, training courses, and website content. The site serves multiple distinct audiences with a public side that communicates key resources, private access for staff, and a member-only side for trainers and facilitators. The trainer side is a hidden gem in our redesign with a dynamic dashboard for each member to find key info, news, and account specific details quickly and easily. It is our pleasure to work with LivingWorks and to help them to be better equipped for their mission of suicide intervention. This is one of those projects where we all look at each other and say, “Our work might make a difference to someone, somewhere.”

  • Mobile responsive web design & web development case study


ICONA has been a solid partner with the Canadian Cattlemen's Association for over ten years. In that time we've been trusted with numerous projects including their website design and email newsletter program, and have managed their day-to-day release of information across a number of subsidiary groups. The CCA is the voice for over 68,000 cattle farms across Canada and needs to speak to different audiences within the broad group, including lobbying the government on key issues. ICONA worked with the CCA to conduct research into the different personas that used that site and then developed information architecture and wireframes that organized the content in ways easily useable to the various types of visitors. Once the updated site was refined strategically we created a custom, responsive design for it.


TELUS came to ICONA for help in staffing their global call centre services in the Philippines, a new division for the telecom at the time. The website we designed needed to appeal to residents of the country that could work as service providers in consumer electronics, financial services, and utilities – a typically very competitive market. To ensure the site found the right people we put together a robust SEO services strategy to guide the process. ICONA first researched the competition then analyzed keyword terms to target areas that were not already saturated. We created content that positioned the website specifically to these audiences and then ensured that the SEO strategy was working by testing and adjusting the tactics used. Knowledge gleaned through the exercise was also prioritized on the TELUS International parent site to better help their global positioning. By maximizing the indexing of search engines and optimizing keywords (SEO services Calgary, North America, Asia), ICONA was able to help TELUS achieve an 64% increase in website traffic, correlating to the hiring of 1,001 key personnel (2007).

Get In


We're nice people that do good work.
We'd love to hear from you.


When can you start?
We can chat now about your project plan - but we are currently booking production: 1 month out
What does the process look like?
Getting a thorough understanding of each other is the all-important first-step in determining what our future together looks like. Read more about our process here.
How much is a website?
We have an average website engagement of $15k and up depending on your needs & specifics. We fully appreciate that not everyone's vision or goals align with our own, so we’ve put together this resource to help you with your search:
How Much Should a Website Cost?