Your Law Firm's New
Best Friends*

* You may retain the rights to any existing best friends.

Justice is blind. Legal marketing is image conscious.

Lawyers. Scales. Suits. On paper, law firms look very similar. How you present your law firm has a huge impact on how many clients you ultimately represent. ICONA will work with you to distill your firm's specific strengths into a digital brand and website that demand attention.

Legal Marketing Services

Law Firm marketing Services

As your marketing agency, we advise you to take advantage of all of ICONA's services. We know what makes phones ring. We’d like to get to know you. Meet our team.

  1. Branding & Messaging
  2. Photography
  3. Web Design & Development
  4. Search Engine Promotion & Optimization
  5. Legal Blogging & à la carte Maintenance

Practice Areas

Criminal Law Marketing

Criminal Law

Family Law Marketing

Family Law

Personal Injury Law Marketing

Personal Injury

Business Law Marketing

Business Law

Character Witnesses

Lawyer Testimonials

Here's the truth, the whole truth and nothing but the truth about our legal marketing experience and results.

Tonii K. Roulston

Defence Firm |

Our goal was to rebrand our law firm as part of the design of a new website. We wanted our all female practice to convey strength and leadership in the area of criminal defence. ICONA not only created a superb website, they pushed us even higher in search engine results.

- Tonii K. Roulston
  • PAGE ONE ranking on SERPs for targeted keywords - above competing firms.
  • Successfully rebranded/repositioned law firm in competitive online market.
  • Generated a steady stream of new business calls from the website.

David G. Chow

Criminal Lawyer |

The website and overall digital presence ICONA created for me has transformed my business, from a generic legal practice to a more personable enterprise, with a strong point of view. It's exactly how I feel about what I do, and how I'd like others to see me.

- David G. Chow
  • Text message: "A HOME RUN! I really appreciate how you created a very personal look for me."
  • 100% increase in conversion rate from visitor to contact form.
  • PAGE ONE ranking on SERPs for targeted keywords - within two months of launch.

Cuming & Gillespie

Personal Injury Lawyers |

ICONA has been a great asset to our legal firm. They have provided expert advice on best-practice web design, branding and search engine optimization, and have provided insight on how to proceed with confidence in the digital world.

- James D. Cuming
  • A 80% increase in the percentage in website visibility.
  • Increased conversion rate of 40% from visitor to contact form.
  • PAGE ONE ranking on SERPs for targeted keywords - in very competitve market.

Court of Public Opinion

Lawyers v. Marketers

  • Admitted to the bar Admitted to local pub
  • Hear sworn testimony Swear occasionally
  • Help sell businesses Help businesses sell
  • Settle disputes Hug it out
  • Look after clients Look after clients

Rules of Legal Marketing

Provincial Law Societies

ICONA understands the nuances of legal marketing. Although one lawyer can't claim to be superior to another, track records indicate otherwise. That's why ICONA websites highlight the experience of individual lawyers.

Lawyers Contact Us

ICONA pours our heart into websites for boutique law firms practicing right across Canada. We appreciate a great cup of coffee too. So much so, that we decided to forego fancy office space in favour of coffee shops. When you choose us, you receive advice from senior talent with a long history of success – for less than big agencies. Plus, the coffee is much better.

Let's Talk Over a Coffee

We're nice people that do good work. We'd love to hear from you.