A strong content strategy is the foundation of visibility. We combine keyword research with user insights to understand what clients are really asking, then develop content that addresses those questions clearly and compliantly. Our goal is to create engaging, plain-language resources that not only perform well in search engines but also position your firm within the answers delivered by AI systems.

We build sites that are fast, structured, and optimized for search — but we don’t stop there. Our work also prepares your content for AI visibility, ensuring your firm is represented when clients encounter AI-generated summaries and answers. By aligning SEO with answer engine optimization, we help your site perform today and remain ready for what comes next.

Organic visibility is essential, but paid search continues to play a role in reaching new clients. We design and manage Google Ads campaigns that are integrated with your content and landing pages, ensuring every dollar spent supports measurable outcomes. Paid campaigns are also structured to complement AI-driven search behaviour, capturing clients who click after an initial AI response.

Digital marketing is measurable, and we treat data as a guide to continual improvement. We use analytics and AI-assisted reporting to understand how visitors find and interact with your firm online. This allows us to refine strategies, strengthen ROI, and ensure your visibility remains aligned with client intent.

Search algorithms evolve constantly, and rankings shift without warning. ICONA provides in-depth audits that assess your competitive landscape, technical health, and keyword coverage. These audits identify not only where you stand today but how to adjust for both current search engines and the AI-driven results that are reshaping discovery.

Awareness matters as much as conversion. We design banner and display campaigns that build recognition while driving meaningful traffic. Every campaign is tracked, optimized, and connected to compliant landing pages designed to convert visitors into consultations.