Blog

Found, then chosen

How Canadian law firms get found in Google and in AI answers, and what makes someone call once they find you. Written by the ICONA team, in the business since 1999.

Law & Technology

Estate Law During a Pandemic

Video technology has been embraced by estate lawyers. The virtual witnessing of wills, a concept once largely deemed improbable, has become a reality, if only temporarily.

 

Law & Technology

Algorithmic Surveillance Safeguards

Algorithmic policing is technology used to help police analyze crime data and predict where crime is likely to occur. The success and acceptance of algorithmic policing may ultimately depend on how it is utilized.

Law & Technology

Algorithmic Policing Technology

The police are increasingly using algorithms as part of their law enforcement strategies. In the age of information, the internet allows police to access and share continually growing amounts of data.

Law & Technology

Fighting Anonymous Defamation

Once false online statements are out in cyberspace they can be read by countless people and can have a lasting and harmful effect on your reputation along with your law practice.

Law & Technology

The Question of Internet Anonymity

Online anonymity protects free expression under the Charter, and it also shelters fake personas, fake news and attacks on a firm’s reputation. This post weighs the two, including a negative-SEO attack that copied an ICONA client’s website of more than 1,000 pages onto a server in Ukraine.

SEO

Getting Listed in the Google 3-Pack

The Google 3-Pack is the map and three listings that sit above the regular results for local searches like “Calgary criminal lawyer.” This post explains how Google chooses those three (relevance, distance and prominence) and what a firm can do to earn a place: a complete Google Business Profile, a mobile-friendly site and useful content.

Law & Technology

Canadian Courtrooms in the Pandemic Era

COVID-19 pushed Canadian courts online, from remote hearings in Alberta to the Supreme Court of Canada’s first hearing held entirely by video. We look at the case for and against remote hearings, and finish with a checklist for lawyers preparing for a Zoom trial.

Law Firm Websites

Content Connects Law Firms With Clients

Whether you’re building a new website or giving your existing presence a facelift, content plays an integral role in helping your law firm connect with clients. For firms that specialize in particular legal issues, content can also help to showcase your abilities in your chosen niche.