Dunn & Associates
Dunn & Associates
Dunn & Associates, a long-established Calgary criminal defence firm, needed an online presence worthy of their decades of courtroom experience and reputation for vigorous advocacy. ICONA delivered a full brand refresh with a modern website, photography, SEO, and PR strategy that re-established the firm as a leader in a highly competitive market. Over nearly a decade, we’ve fought hard to secure and maintain top search rankings, driving a 245% increase in conversions in the first year alone and ensuring Dunn & Associates continues to project strength, credibility, and authority online.
What We Offered
I have been practicing Criminal Law for over 20 years and over that time have watched the ‘business’ of criminal law change dramatically. There was a time when lawyers never used to advertise at all, your reputation was the only advertising you needed. Those days are long gone. As a gen X-er I found myself behind the 8 ball and constantly playing catch up when it came to our online presence - we lacked the tech savviness of some of my younger colleagues, our advertising budget was outdated, our website was archaic and we were getting killed in the rankings. Dave and his team at Icona were the hired guns I needed to even the playing fields and put us back to the top. Shout out to Dave and Raph for not just talking the talk but delivering the walk.
Website Services
- Photography Post Work
- Website Design & Development
- Landing Page Campaign
- White Hat SEO
- PR Editorial Calendar
Performance
Conversion rate increase in year one 245%
Contact Us
Have a project? We'd love to hear from you.
Find out how we can help your law firm. We have solutions for almost any budget.