Law Firm Marketing Services
It's only good work if it works.
The way clients discover law firms has changed. Search is no longer about homepages and rankings — it’s about answers. At ICONA, we’ve studied AI and digital trends for over a decade. We help Canadian law firms remain visible, credible, and compliant in this new environment.
Our work combines proven deliverables — websites, SEO, content, and brand strategy — with forward-looking practices like Answer Engine Optimization (AEO), AI-informed growth strategies, and compliance-first marketing. The result is not just digital presence, but measurable visibility where it matters most: in the spaces where your future clients begin their journey.
Websites & Development
Your website is still the cornerstone of your online presence. But in the age of AI search, it must do more than look professional. It must function as both a credibility marker that reflects your firm’s professionalism and values.
Inbound Marketing
Search visibility is no longer defined by rankings alone. Traditional SEO remains important, but today firms must also be present in AI-generated answers. We combine both approaches so your firm is discoverable where clients now begin — with the question.
Compliant Content Marketing
Content is not just marketing — it’s the first impression a client receives. We create clear, plain-language materials designed for both human readers and AI systems, while respecting every guideline set by Canadian law societies.
Brand & Communications
Your brand is more than a logo. It is how clients perceive your professionalism and approach. We shape brand and communications strategies that build trust, reinforce authority, and ensure your firm’s message resonates with the right audience.
Creative & Production
A client’s experience online is shaped by clarity and ease of use. Our approach to user experience blends design, analytics, and AI insights so that every interaction builds confidence and supports meaningful engagement with your firm.
“It’s Legal” Suite
“It’s Legal” offers firms a practical way to build a credible online presence on a smaller budget. These solutions are streamlined, compliant, and designed to keep your firm visible in today’s search environment.
New Business Request
We'd love to hear from you.
We're nice people who do good work. Fill out our new business request to get started on how we can help your law firm.