Law Firm Marketing in the Age of AI Search (2025)
The End of an EraRecently, I read an article in Fortune titled “The Homepage Is Dead.
The End of an EraRecently, I read an article in Fortune titled “The Homepage Is Dead.
Explore the frontier of search marketing in our latest article, where we navigate the innovative landscape of Google's Search GPT Experience and the rising influence of AI chatbots such as ChatGPT, Bing, and Google Bard.
Marketing can be a challenge for anyone, especially lawyers. While you may have learned about the foundations of law in school, business development and marketing strategies are rarely taught.
A decade ago, the thought of a robo-lawyer would have seemed unfathomable. While advancements in AI may seem incredible, they will be commonplace very soon.
As officials implemented new coronavirus restrictions, the legal profession had to drop established routines and embrace new technology. AI could significantly impact the industry's development and transform the practice of law.
Almost a quarter of the work performed by lawyers can be automated by existing technology. Once a lawyer could expect to spend hours digesting legal documents. Now, AI can do it in a fraction of the time while eliminating human error.