Demas Schaefer Family Lawyers

Demas Schaefer LLP began as a two-lawyer start-up with no brand, website, or online presence, needing immediate business development to keep the phones ringing. ICONA created a timeless, SEO-driven SilverStripe website targeting family law in Edmonton and Northern Alberta, combining clean design with rapid lead generation strategies. Within nine months the firm achieved a 3,500% increase in leads, grew to a team of over 22 staff, and established itself as a steady force in Edmonton’s family law market. As partner Sean Schaefer put it, “We’re getting overrun with calls… we’re going to have to hire more people.”