Céline Dostaler
Céline Dostaler
When Ottawa Criminal Lawyer Céline Dostaler came to ICONA, her previous marketing agency had left her website riddled with black-hat tactics that resulted in Google penalties and poor visibility. We rebuilt her digital presence from the ground up, repairing the damage and integrating a bilingual language module optimized with advanced tagging to ensure both English and French content ranked properly. Our team developed authoritative, Criminal Code–referenced content, supported with extensive schema and a hub-and-spoke SEO strategy that positioned Céline as a trusted source of information. Today, she is firmly established as one of Ottawa’s top criminal lawyers online, attracting thousands of monthly visitors and over 50 conversions per month — all without paid advertising.
What We Offered
ICONA took on the design and promotion for my website. I immediately saw an increase in performance over the months and I continue to see improvement. They are responsive and attentive and always answer my questions same day.

Services Provided
- Brand Personality, Value Proposition, and Key Messaging
- Professional Copywriting (En/Fr)
- Direction for Photography
- Website Design & Development
- Negative SEO repair
- White Hat SEO
- Search Engine Marketing
Performance
Average online conversions per month 50+
Contact Us
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