Marketing Strategy

Where a firm’s enquiries really come from, what to measure instead of traffic, and how Google Ads and outside listings fit into the plan.

10 articles

Law & Technology

The Question of Internet Anonymity

Online anonymity protects free expression under the Charter, and it also shelters fake personas, fake news and attacks on a firm’s reputation. This post weighs the two, including a negative-SEO attack that copied an ICONA client’s website of more than 1,000 pages onto a server in Ukraine.