ICONA offers responsive web design, mobile development, SEO services, and content marketing in Calgary. We are a collective of accomplished marketing professionals that believe in a more personal level of service. Our core philosophy is one of cooperation and collaboration. Your business is managed by the same contact from start to end, and when you work with us you get exactly what's needed to create your marketing solution, with no extra stuff to pay for. We'll find the right mix for you. Better, stronger relationships deliver better, stronger results.
As ICONA’s business director, Dave is responsible for leading ICONA’s growth & development strategy. Having developed and sold 2 web firms, Dave founded ICONA in 2006 and has grown it into a successful digital marketing agency.
Dave holds a bachelor degree in science from Concordia University. He draws his ideas from a broad background, bringing a unique fusion of science and creativity to ICONA's projects.
Since joining ICONA in 2007, Raphaelle has been responsible for overseeing ICONA’s projects, and has worked to develop the company culture of approachable collaboration and team work.
As production director, she engages directly with clients for communications and project management. Raphaelle received a bachelor degree in liberal arts from the University of Victoria.
We've learned a few things along the way. As important as the final work is (and it's really important), the process of getting it to you is just as vital. So we treat our clients like we treat our friends. We've got your back. Expect honesty, patience, and accountability. And maybe the odd lunch, now and then.
Chasook brings 12 years of agency experience combining the disciplines of print and interactive design, and applies best practices from each to create fresh web experiences that engage audiences.
Christopher is an Internet technology professional with over 15 years experience in web technologies, business needs, and project life-cycles. With a strong focus on web standards and open source technologies, Chris has had the opportunity to for a large array of local, national, and international clients.
Quinn has been immersed in digital interactive design and development for over 17 years, and balances technical acumen with a strong vision for user experience and information architecture.
A web-focused Content Marketer for the better part of a decade, Daniel enjoys both the art and the science of SEO writing. Through proper keywording and pithy turns of phrase, he turns blogs and web copy into attention-grabbing and client-converting treasure troves.
With over 15 years of experience, Jennifer's work has evolved from designing print collateral to planning and creating digital executions, and has built award-winning campaigns for several B2C clients.
Schooling in Vancouver and under studying in Toronto, Aleksas has established himself in Calgary’s photographic community, developing relationships with national magazines and business clientele.
We've been at this for over a decade, but here is a roster of a few of our most recent clients.
ICONA has helped clients with the planning of strategy and creative for over a decade. In that time we've delivered on projects across a comprehensive spectrum of marketing and communications.
LivingWorks is a longtime ICONA client and the global leader in suicide intervention training. Our most recent project with them was a complete redesign of their North American and Australian website: branding, architecture, and content. We also developed a mobile application (training tool) available in the App Store and Google Play. With such a critical mission as suicide intervention, the clarity of the website’s messaging and the importance of overall ease of use for its 5000 strong membership was pretty important – for us and for them. We audited their business model from the bottom up, developed the hierarchy of content and built in a CMS so that LivingWorks is able to easily update and manage its membership accounts, training courses, and website content. The site serves multiple distinct audiences with a public side that communicates key resources, private access for staff, and a member-only side for trainers and facilitators. The trainer side is a hidden gem in our redesign with a dynamic dashboard for each member to find key info, news, and account specific details quickly and easily. It is our pleasure to work with LivingWorks and to help them to be better equipped for their mission of suicide intervention. This is one of those projects where we all look at each other and say, “Our work might make a difference to someone, somewhere.”
ICONA has been a solid partner with the Canadian Cattlemen's Association for over ten years. In that time we've been trusted with numerous projects including their website design and email newsletter program, and have managed their day-to-day release of information across a number of subsidiary groups. The CCA is the voice for over 68,000 cattle farms across Canada and needs to speak to different audiences within the broad group, including lobbying the government on key issues. ICONA worked with the CCA to conduct research into the different personas that used that site and then developed information architecture and wireframes that organized the content in ways easily useable to the various types of visitors. Once the updated site was refined strategically we created a custom, responsive design for it.
TELUS came to ICONA for help in staffing their global call centre services in the Philippines, a new division for the telecom at the time. The website we designed needed to appeal to residents of the country that could work as service providers in consumer electronics, financial services, and utilities – a typically very competitive market. To ensure the site found the right people we put together a robust SEO services strategy to guide the process. ICONA first researched the competition then analyzed keyword terms to target areas that were not already saturated. We created content that positioned the website specifically to these audiences and then ensured that the SEO strategy was working by testing and adjusting the tactics used. Knowledge gleaned through the exercise was also prioritized on the TELUS International parent site to better help their global positioning. By maximizing the indexing of search engines and optimizing keywords (SEO services Calgary, North America, Asia), ICONA was able to help TELUS achieve an 64% increase in website traffic, correlating to the hiring of 1,001 key personnel (2007).
If you search for Calgary criminal lawyer in Google™ the first page you will find is Susan Karpa thanks to our Calgary SEO services. When Susan approached ICONA to create a new website for her law firm we didn’t just develop a unique look and feel. We did that, made it accessible on mobile devices through responsive design, then set her up to be #1 through some other ways to help her stand out from the competition. Implementing and refining effective and ethical SEO services and techniques, as well as some well kept secrets from our accredited professionals at Google™, Yahoo!™, bing™ , behind the scenes tricks, propelled the site to the top of the charts with Google™. If you should ever happen to need a criminal lawyer, picking the one at the top of the list feels like a good way to go.
BIKE BIKE is a Calgary based shop dedicated to citizen cycling and to bicycle activism. For ICONA, this project was more than simply blueprinting a new website to feature products, instead it was critical to reflect the culture and lifestyle that the shop stands for and has helped foster in the city. Bike Bike is an intimate and personal type of store, a hub for a growing scene and culture: bicycles for all. A timeless aesthetic captures the feeling of the previous era of cycling, from before it became recognized mostly as sport. To better extend their personality we shot custom photography on the pathways of the city, featuring Bike Bike customers on their own rides. The result is a web presence that fulfills the necessity of product information, but more importantly has helped shape the look of a community, while also acting as a destination about events and news related to bicycle advocacy. Bike Bike visitors often end up involved in bicycle culture dialogue and the shop's Twitter feed has a healthy 3,000+ followers, and growing.