Meet your new best
friends.

Calgary SEO website services

We help youget noticed!

ICONA offers responsive web design, mobile development, SEO services, and content marketing in Calgary. We are a collective of accomplished marketing professionals that believe in a more personal level of service. Our core philosophy is one of cooperation and collaboration. Your business is managed by the same contact from start to end, and when you work with us you get exactly what's needed to create your marketing solution, with no extra stuff to pay for. We'll find the right mix for you. Better, stronger relationships deliver better, stronger results.

Dave Taillefer, B.Sc. Dave Taillefer LinkedIn

Founder & Business Director

Dave Taillefer is Business Director and is an SEO services and SEM Analyst with ICONA Calgary

As ICONA’s business director, Dave is responsible for leading ICONA’s growth & development strategy. Having developed and sold 2 web firms, Dave founded ICONA in 2006 and has grown it into a successful digital marketing agency.

Dave holds a bachelor degree in science from Concordia University. He draws his ideas from a broad background, bringing a unique fusion of science and creativity to ICONA's projects.

Raphaelle Labman, B.A. Raphaelle Labman LinkedIn

Production Director

Raphaelle Labman manages website design and content management system CMS development as Project Coordinator with ICONA Calgary

Since joining ICONA in 2007, Raphaelle has been responsible for overseeing ICONA’s projects, and has worked to develop the company culture of approachable collaboration and team work.

As production director, she engages directly with clients for communications and project management. Raphaelle received a bachelor degree in liberal arts from the University of Victoria, and volunteers with Honens' Gala Committee, promoting music & the arts in Calgary.

The best way to have
a friend is to be a friend.

We've learned a few things along the way. As important as the final work is (and it's really important), the process of getting it to you is just as vital. So we treat our clients like we treat our friends. We've got your back. Expect honesty, patience, and accountability. And maybe the odd lunch, now and then.

Meet Our Team

Chasook Chun is the Interactive Designer, Web Designer and Art Director of ICONA Calgary

Chasook Chun

Consultant – Art Director

Chasook brings 12 years of agency experience combining the disciplines of print and interactive design, and applies best practices from each to create fresh web experiences that engage audiences.

Client Experience:
  • Kodak
  • Cisco Systems
  • Microsoft
  • Motorola
  • Samsung
  • Kraft
  • and GM.
Christopher Staley is Senior programmer & content management systems CMS developer at ICONA Calgary

Christopher Staley

Solutions Lead

Christopher is an Internet technology professional with over 15 years experience in web technologies, business needs, and project life-cycles. With a strong focus on web standards and open source technologies, Chris has had the opportunity to for a large array of local, national, and international clients.

Client Experience:
  • Bayer CropScience
  • Hockey Calgary
  • Virgin Mobile
  • HBO
  • General Motors
  • Old Dutch
  • Wendy's
  • Clorox
  • and Chevrolet
Quinn Merio is a Programmer and Technical Lead for User Experience UX and Information Architecture IA at ICONA Calgary

Quinn Merio

Experience Architect

Quinn has been immersed in digital interactive design and development for over 17 years, and balances technical acumen with a strong vision for user experience and information architecture.

Client Experience:
  • Kellogg’s
  • Coca Cola
  • Accenture
  • Husky Energy
  • and Big Rock Brewing
Daniel Guttenberg Calgary Search Engine Optimization SEO and Content Marketing Strategist with ICONA Calgary

Daniel Guttenberg

Content Marketing & SEO

A web-focused Content Marketer for the better part of a decade, Daniel enjoys both the art and the science of SEO writing. Through proper keywording and pithy turns of phrase, he turns blogs and web copy into attention-grabbing and client-converting treasure troves.

Client Experience:
  • Microsoft
  • Seattle Ebikes
  • TakeBackYourMeds.org
  • and YourSportsCast.com
Jennifer Mērio is the Brand Identity, Logo and Strategic Marketing expert with ICONA Calgary

Jennifer Merio

Brand Consultant

With over 15 years of experience, Jennifer's work has evolved from designing print collateral to planning and creating digital executions, and has built award-winning campaigns for several B2C clients.

Client Experience:
  • Big Rock Brewery
  • Brookfield Home
  • University of Alberta
  • PCL Construction
  • and Calgary Chamber
AJ Valadka is the Photographer and Creative Design Photography Expert with ICONA Calgary

AJ Valadka

Photographer

Schooling in Vancouver and under studying in Toronto, Aleksas has established himself in Calgary’s photographic community, developing relationships with national magazines and business clientele.

Client Experience:
  • U of C
  • SAIT
  • Meyers Norris Penny
  • Baker Hughes Canada
  • and Alberta Venture

Our
Clients

We've been at this for over a decade, but here is a roster of a few of our most recent clients.

Web Design Development for AB Government Calgary Green Building Symposium
Responsive Web Design Brand identity Canadian Cattlemen's Association
Website Design Green Party of Canada Calgary candidate Heather Macintosh
Web Development Content Management System CMS SAIT Polytechnic Calgary
Search Engine Optimization SEO Services Telus International Vancouver
Web Design SEO Services University of Calgary Faculty of Medicine Calgary
Web Development Web Hosting Alberta Health Services
Content Management System CMS Web Hosting Bentall Kennedy Calgary
Web Design & Development Web Hosting Burnet, Duckworth and Palmer

Our
Services

ICONA has helped clients with the planning of strategy and creative for over a decade. In that time we've delivered on projects across a comprehensive spectrum of marketing and communications.

Consulting /Guidance

  • Technical audit / Planning
  • Requirements / Needs analysis
  • Project managenment
  • Usability and conversions
  • Analytics / Heat mapping
  • Information architecture / wireframing

Creative Design

  • Website design
  • Brand, logo, and corporate identity
  • Creative concepts and art direction
  • User experience UX design
  • Copy/content development

Technology Services

  • Website development
  • Application development
  • Mobile development
  • Content management systems
  • Database architecture
  • E-commerce and web services

Media Distribution

  • Search engine optimization (SEO)
  • Social media marketing
  • SEO friendly website hosting
  • E-mail and digital campaign management
  • Content marketing and blogging

Case Studies

  • Website Design & E-commerce Application LivingWorks Education case study
  • Mobile app development iTunes & Google Play LivingWorks Education case study
  • CMS Membership System, Website Development & Programming LivingWorks Education case study
  • Mobile responsive website design LivingWorks Education case study

LivingWorks Education

livingworks.net

LivingWorks is a longtime ICONA client and the global leader in suicide intervention training. Our most recent project with them was a complete redesign of their North American and Australian website: branding, architecture, and content. We also developed a mobile application (training tool) available in the App Store and Google Play. With such a critical mission as suicide intervention, the clarity of the website’s messaging and the importance of overall ease of use for its 5000 strong membership was pretty important – for us and for them. We audited their business model from the bottom up, developed the hierarchy of content and built in a CMS so that LivingWorks is able to easily update and manage its membership accounts, training courses, and website content. The site serves multiple distinct audiences with a public side that communicates key resources, private access for staff, and a member-only side for trainers and facilitators. The trainer side is a hidden gem in our redesign with a dynamic dashboard for each member to find key info, news, and account specific details quickly and easily. It is our pleasure to work with LivingWorks and to help them to be better equipped for their mission of suicide intervention. This is one of those projects where we all look at each other and say, “Our work might make a difference to someone, somewhere.”

  • Branding logo and corporate identity case study
  • Mobile responsive web design & web development case study
  • Website design user experience UX & interaction design case study
  • Content management systems & database architecture case study

CANADIAN CATTLEMEN'S ASSOCIATION

cattle.ca

ICONA has been a solid partner with the Canadian Cattlemen's Association for over ten years. In that time we've been trusted with numerous projects including their website design and email newsletter program, and have managed their day-to-day release of information across a number of subsidiary groups. The CCA is the voice for over 68,000 cattle farms across Canada and needs to speak to different audiences within the broad group, including lobbying the government on key issues. ICONA worked with the CCA to conduct research into the different personas that used that site and then developed information architecture and wireframes that organized the content in ways easily useable to the various types of visitors. Once the updated site was refined strategically we created a custom, responsive design for it.

TELUS INTERNATIONAL (PHILIPPINES)

TELUS came to ICONA for help in staffing their global call centre services in the Philippines, a new division for the telecom at the time. The website we designed needed to appeal to residents of the country that could work as service providers in consumer electronics, financial services, and utilities – a typically very competitive market. To ensure the site found the right people we put together a robust SEO services strategy to guide the process. ICONA first researched the competition then analyzed keyword terms to target areas that were not already saturated. We created content that positioned the website specifically to these audiences and then ensured that the SEO strategy was working by testing and adjusting the tactics used. Knowledge gleaned through the exercise was also prioritized on the TELUS International parent site to better help their global positioning. By maximizing the indexing of search engines and optimizing keywords (SEO services Calgary, North America, Asia), ICONA was able to help TELUS achieve an 64% increase in website traffic, correlating to the hiring of 1,001 key personnel (2007).

  • Information architecture & UX case study
  • Responsive mobile website design case study
  • SEO services & Content Marketing case study
  • Social media promotion case study

SUSAN KARPA

susankarpa.com

If you search for Calgary criminal lawyer in Google™ the first page you will find is Susan Karpa thanks to our Calgary SEO services. When Susan approached ICONA to create a new website for her law firm we didn’t just develop a unique look and feel. We did that, made it accessible on mobile devices through responsive design, then set her up to be #1 through some other ways to help her stand out from the competition. Implementing and refining effective and ethical SEO services and techniques, as well as some well kept secrets from our accredited professionals at Google™, Yahoo!™, bing™ , behind the scenes tricks, propelled the site to the top of the charts with Google™. If you should ever happen to need a criminal lawyer, picking the one at the top of the list feels like a good way to go.

  • Mobile website responsive design case study
  • Creative concepts and art direction case study
  • SEO Website Hosting case study
  • Search engine optimization case study
  • Photography case study

BIKE BIKE

bikebike.ca

BIKE BIKE is a Calgary based shop dedicated to citizen cycling and to bicycle activism. For ICONA, this project was more than simply blueprinting a new website to feature products, instead it was critical to reflect the culture and lifestyle that the shop stands for and has helped foster in the city. Bike Bike is an intimate and personal type of store, a hub for a growing scene and culture: bicycles for all. A timeless aesthetic captures the feeling of the previous era of cycling, from before it became recognized mostly as sport. To better extend their personality we shot custom photography on the pathways of the city, featuring Bike Bike customers on their own rides. The result is a web presence that fulfills the necessity of product information, but more importantly has helped shape the look of a community, while also acting as a destination about events and news related to bicycle advocacy. Bike Bike visitors often end up involved in bicycle culture dialogue and the shop's Twitter feed has a healthy 3,000+ followers, and growing.

Get In
Touch.

NEW BUSINESS REQUEST.

We're nice people that do good work.
We'd love to hear from you.

FREQUENTLY ASKED QUESTIONS.

When can you start?
We can chat now about your project - but we are currently booking 1 month out
What does the process look like?
Getting a thorough understanding of each other is the all-important first-step in determining what our future together looks like. Read more about our process here.
How much is a website?
We have an average website engagement of $15k and up depending on your needs & specifics. We fully appreciate that not everyone's vision or goals align with our own, so we’ve put together this resource to help you with your search:
How Much Should a Website Cost?