2016 Portfolio

  • Responsive mobile website design case study - Susan Karpa
  • Information architecture & UX case study - Susan Karpa

Heritage Pointe Medical Aesthetics


Heritage Pointe Medical Aesthetics believes in a philosophy of honesty, integrity, and professionalism. The clinic puts their patients first, and the new site needed to reflect this level of personal attention. Operating two clinics, one focusing on Aesthetics and the other on Family Medicine, the mandate was to create a single website to differentiate between the two, while highlighting the value of the association between them.

  • Mobile website application - DohaNanny

Doha Nanny

Doha Nanny

The constantly changing skyline of Doha, Qatar betrays that this a dynamic and world-class city in the making. The mandate of the new e-commerce site was to create an online marketplace for families in Doha to find nannies, with nannies able to upload their profiles. The site, therefore, had to be user friendly and easily to navigate with a clear use flow, while appealing to both of these demographics. For this project, ICONA looked at a contemporary and playful approach with the design direction, taking a global spin on kokeshi dolls. The map functionality was central to the project as proximity is a key element to connecting families with nannies.

  • User-centered-website-design-Pacer case study
  • Pacer case study

Pacer Corporation

  • Mobile friendly Website Architecture - Morningside Music Bridge
  • Website development CMS - Morningside Music Bridge

Morningside Music Bridge


Celebrating their 20th year, Morningside Music Bridge approached ICONA to develop a rebrand for the organization, and a new website to reflect the calibre of the program. A unique international summer training school, Morningside's objectives are to identify and promote outstanding young artists, attracting the best talent around the world. ICONA developed a sophisticated logo, with a calligraphic icon reflective of a music note. The website carries the same contemporary look, with an easy to navigate layout highlighting both the program as well as concerts & events.

  • Information architecture & UX case study - Susan Karpa
  • Responsive mobile website design case study - Susan Karpa

Susan Karpa


If you search for Calgary criminal lawyer in Google™ the first page you will find is Susan Karpa. When Susan approached ICONA to create a new website for her law firm we didn’t just develop a unique look and feel. We did that, made it accessible on mobile devices through responsive design, then set her up to be #1 through some other ways to help her stand out from the competition. Implementing and refining effective and ethical SEO services and techniques, as well as some well kept secrets from our accredited professionals at Google™, Yahoo!™, bing™ , behind the scenes tricks, propelled the site to the top of the charts with Google™. If you should ever happen to need a criminal lawyer, picking the one at the top of the list feels like a good way to go.

  • Mobile website responsive design case study
  • Creative concepts and art direction case study



BIKE BIKE is a Calgary based shop dedicated to citizen cycling and to bicycle activism. For ICONA, this project was more than simply blueprinting a new website to feature products, instead it was critical to reflect the culture and lifestyle that the shop stands for and has helped foster in the city. Bike Bike is an intimate and personal type of store, a hub for a growing scene and culture: bicycles for all. A timeless aesthetic captures the feeling of the previous era of cycling, from before it became recognized mostly as sport. To better extend their personality we shot custom photography on the pathways of the city, featuring Bike Bike customers on their own rides. The result is a web presence that fulfills the necessity of product information, but more importantly has helped shape the look of a community, while also acting as a destination about events and news related to bicycle advocacy. Bike Bike visitors often end up involved in bicycle culture dialogue and the shop's Twitter feed has a healthy 3,000+ followers, and growing.

  • Branding identity logo & planning strategy Tela Condos case study
  • Search Engine Marketing services needs analysis Tela Condos case study



Jump on your bike and check out this amazing inner city neighbourhood. Mission is also known as Calgary's restaurant row - 4th Street boasts over 35 restaurants from countries all over the world! Tela is italian for fabric: a canvas for your life.

  • Web Design - ABC Schools
  • Website Design Stock Images - ABC Schools

ABC Schools Partnership


Government of Alberta invested in 35 new school projects benefitting some of Alberta’s fastest-growing communities. Schools were built using a public-private partnership (P3) approach. The P3 method saved Alberta taxpayers about $43 million.

  • Calgary photography Services - Boft Fine Rugs
  • Responsive Design Calgary - Boft Fine Rugs



Boft offers the finest Persian rugs in Calgary. They share their enthusiasm and knowledge to help customers select pieces that suit their budget, lifestyle and décor. Visit Boft in Inglewood and ask for Ali.

  • Calagry Website Responsive Design - MVM Machining
  • Website Copy & Key Messaging - MVM Machining

MVM Machining


MVM Machining & Engineering is partnered with certified engineers and offers a complete end-to-end solution for product design and fabrication. If you can imagine it, MVM can build it.

  • Search Engine Optimization - Solaris Canada
  • Responsive Website Design - Solaris Canada


Calgary Awnings & Canopies

Solaris keeps Albertans cool and comfortable all summer long, bringing superior products and exceptional service to your deck, windows and home. If you ask nicely they may even bring you a lemonade!

  • Responsive web design - FC DATA
  • Graphic Design - FC DATA

Full Circle Data Services


FC Data helps oil & gas companies leverage, bridge, and maximize their use of drilling and well data software. The leadership team has more than 40 years combined experience in the oil and gas sector including software development, technology migration, software integration and IT services.

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