Effective social networking is much more than just gaining ‘Likes’ and adding followers. Its about building relationships that turn into business, and that requires a strategic approach and a certain time commitment. The odd post on your Facebook ‘Wall’ is not enough to engage and building these new connections.
If your ultimate goal is to turn your social network into business, understand that the general rule is very similar to traditional advertising – that consistency builds ‘top-of-mind’ awareness, which also builds your brand. This will help motivate people to choose you over everyone else, simply because they visually and subconsciously have become familiar with you. People are always more confident doing business with those they know, like and trust. So the ultimate message here is to stay present and active by communicating with your network daily.
We also have an interesting post about what times of the day you should be engaging your network, as well on on which days of the week.
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