Thousands of business owners and online marketers are looking for the secret of success and profitability when it comes to the relatively new field of social media marketing. While there isn’t any one strategy for gaining customers and clients over Facebook, Twitter, and LinkedIn that will work for everyone, there is one piece of advice [...]

Eventually, everything connects. Be it people, objects or ideas, there’s a mysterious force quietly at work, encouraging us to share, to understand and to reach out to one another. Pinterest, a growing social networking site, is quickly becoming the string that tethers our connection. In December 2011, Pinterest reached 7.2 million visitors and has been [...]

In order to survive as a B2B marketer you need a steady stream of fresh leads. They’re an essential metric you can use to measure your marketing goals against and even more importantly, they will hopefully become new and profitable customers. Social media provides you with an incredible opportunity to tap into different communities and [...]

At Icona Social, we like research, data, cool charts and all sorts of other geeky info about social media. So when Buddy Media offered up some statistical review data based on their platforms Facebook findings, we poured over it and thought we’d share some of the more interesting points that you might be able to [...]

Social media is not a one way messaging system, much like traditional advertising. You need to understand that social media requires a different thinking when it comes to getting your message across. It’s not a venue for you to bombard your network with continual sales pitches or ‘canned’ company lines. In fact, is this is [...]

Effective social networking is much more than just gaining ‘Likes’ and adding followers. Its about building relationships that turn into business, and that requires a strategic approach and a certain time commitment. The odd post on your Facebook ‘Wall’  is not enough to engage and building these new connections. If your ultimate goal is to [...]

In the new ‘Wild West’ of social media marketing, there are many new opportunities and strategy’s available for your business or organization. Here are 10 great tips to help you get your social media efforts going: Use free social media outlets to strengthen your brand and connect to potential customers. These include sites like Twitter, [...]