There are a lot of things that, as business owners or online marketers, it can be convenient to ignore. Unfortunately, wishing for something not to be true doesn’t change the reality, and there are certain facts that destroy many Internet marketing plans before they even get off the ground. Because the truth can set you [...]

Usually, when a business owner comes to a business web design firm for a quote, they are most concerned about saving some money in the marketing budget for the short term. That’s almost always going to be a concern for both companies, of course, but new clients would do well to remember that choosing the [...]

In order to survive as a B2B marketer you need a steady stream of fresh leads. They’re an essential metric you can use to measure your marketing goals against and even more importantly, they will hopefully become new and profitable customers. Social media provides you with an incredible opportunity to tap into different communities and [...]

You’re starting to see them more and more. On menus, on outdoor advertising and in your magazines and newspapers. They are QR Codes and they’re a neat way to share out links in your advertising and communications strategy to savvy users who actually know what they are and have the mobile phone reader required to [...]

At Icona Social, we like research, data, cool charts and all sorts of other geeky info about social media. So when Buddy Media offered up some statistical review data based on their platforms Facebook findings, we poured over it and thought we’d share some of the more interesting points that you might be able to [...]

Social media is not a one way messaging system, much like traditional advertising. You need to understand that social media requires a different thinking when it comes to getting your message across. It’s not a venue for you to bombard your network with continual sales pitches or ‘canned’ company lines. In fact, is this is [...]

Effective social networking is much more than just gaining ‘Likes’ and adding followers. Its about building relationships that turn into business, and that requires a strategic approach and a certain time commitment. The odd post on your Facebook ‘Wall’  is not enough to engage and building these new connections. If your ultimate goal is to [...]

In the new ‘Wild West’ of social media marketing, there are many new opportunities and strategy’s available for your business or organization. Here are 10 great tips to help you get your social media efforts going: Use free social media outlets to strengthen your brand and connect to potential customers. These include sites like Twitter, [...]