It’s almost become accepted wisdom these days that anything that worked in the old era of print, radio, and television advertising is less effective in today’s Internet-dominated world of marketing. In some cases, that’s certainly true – it’s never been faster, more cost-effective, and quicker to find new customers than it is right now. That [...]

It’s interesting, when meeting with new business web design and online marketing clients, to see how they would assess the results they’re getting from their current website or efforts. Most will answer vaguely, saying that they’re doing “pretty good,” or “would like to see a few more sales.” What very few do, however, is attach [...]

There are a lot of things that, as business owners or online marketers, it can be convenient to ignore. Unfortunately, wishing for something not to be true doesn’t change the reality, and there are certain facts that destroy many Internet marketing plans before they even get off the ground. Because the truth can set you [...]

You’re starting to see them more and more. On menus, on outdoor advertising and in your magazines and newspapers. They are QR Codes and they’re a neat way to share out links in your advertising and communications strategy to savvy users who actually know what they are and have the mobile phone reader required to [...]